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When The Mobile Evolution Turns To Revolution

YoungUpstarts

Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach. For example, independent bands are becoming more and more adept at building their databases. What about small businesses?

Mobile 160
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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. Distribution Hacks. and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Yong Fook’s Growth Hacking 101 Slide Deck.

API 167
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What is CRM? Customer Relationship Management Explained

Up and Running

It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. Why is customer relationship management so important?

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Affiliate Marketing. Distribute live videos and copy that build cannabis education and the lifestyle. Clean out your email database consistently to ensure your contacts are valid and engaged with your communications. Cannabis Digital Marketing Affiliates. Organic Social Media Campaigns. Word-of-Mouth Marketing.

SMS 101
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Customer data is often in the domain of CRM systems, like SAP or Salesforce.com, or in the absence of Customer Relationship Management platform, the customer database or data warehouse. For publishers, it may in something called a Data Management Platform (DMP).

Analytics 113
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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25 Marketing Strategies For A Good Marketing Mix

YoungUpstarts

If this communication channel is misused and the emails are sent to massive databases that do not belong to the brand, it can be invasive for the user and would fall within the Interruption Marketing. Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. Content Marketing.

Marketing 179