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If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I knew how to find contract proofreaders and also had access to an online database of language translators.
The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). No amount of great multi channel tracking will save this company, they suck at the basics.
What do I mean by that (to those of you who are not database geeks)? Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). Two words: Primary Key.
For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. For inspiration, check out Alex Cleanthous’s CXL post on 14 list-building hacks to grow your email database fast. .
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).
My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.
Insights for Search : I adore I4S because it is perhaps the most comprehensive "database of intentions" thanks to providing us all with access to worldwide Google organic search data. "When should I have started SEO and PPC campaigns for Italy Tours 2010?" Other than that I have no other affiliation with Compete.].
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