Up and Running

FEBRUARY 18, 2021

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. If your goal is to get a reader to trial your product, “Book a demo” or “Start a free trial” are the triggers. Stick to simple language and do not try to be clever.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 23, 2022

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Analytics Help Demo Account page. Then click on this text: ––>ACCESS DEMO ACCOUNT<––. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 9, 2015

If I can discern intent why do I need demo/psycho data? And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. Both at improving your digital engagement and acquisition effectiveness, and at weaning your leadership away from the shiny hollow demo/psycho obsession. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60