Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Retention / Churn. I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users. Gamification.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

SEPTEMBER 10, 2021

In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. This may be something simple like a test instance of the software or as hands-on as a live demo session.

Management 116

Management Customer Software Review Technical Review 116

SVPG

APRIL 28, 2012

Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral.

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

NOVEMBER 12, 2018

The “Referral ID” field is also unnecessary, but it’s probably there for affiliate reasons. It’s easy to give affiliates the Referral ID and tell their customers to use it during the registration process. Easy for the affiliates, but not useful for end users.). Why not tell me that upfront? Have one or the other, not both.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116