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More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the salescycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.
I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. and a systematic affiliate marketing program. She has, thus far, not done any other formal customer acquisition initiative. Happy Grasshopper.
The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Weak messaging strategies are hard to sell and market, with no differentiation and getting the wrong perception.
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