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The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and leadgeneration (LowerMyBills). Mark Suster, QD3, Brian Solis, Chamillionaire, Ian Rogers, Brian Zisk.
For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s a great way to get in front of that traffic, throw whatever leadgeneration process you have in front of that traffic, and convert those people to customers.
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