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The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
As an entrepreneur, joining organizations or networking groups can allow you to connect with like-minded people who can provide you with information and support, and refer customers to you. For business owners under the age of 45, it provides access to a global network and instructional programming.
He runs that as a passive income stream, so that’s another strategy, especially if you already understand directmarketing and that’s your business. I’ve either gone straight to the forums and asked, or certainly within my network. So that’s your existing network. That’s the classic internet marketing formula.
In SoCal we are also leaders in affiliatemarketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). He displayed a deep mastering of the power of the Internet, directmarketing and Twitter to manage his business. But in this case Chamillionaire stole the show.
We have to do Email Marketing. We have to have a robust Affiliatenetwork. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.
If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as directmarketing or market research) then that is also well worth the investment. I am not going to mention friends and family as your best network to get jobs. You know that already. think breadth.
The best we could think about RM+RP+RT is what DirectMarketers (people who sent you all those letters in postal mail!). Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. These vendors use the more fragile third-party cookies.
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