Remove Affiliate Remove Direct Marketing Remove Portfolio Remove Video
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 120
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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

There are free sources like Conversion University (video, audio, more). If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as direct marketing or market research) then that is also well worth the investment. There are books galore. Time to find a job.

Analytics 126