Remove Affiliate Remove Direct Marketing Remove Revenue
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Companies today are paranoid, afraid that even their friends will steal their business. Cross endorsement.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. Companies today are paranoid, afraid that even their friends will steal their business. Cross endorsement.

Partner 225
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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. It is impossible to understand.

Web 165
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

Is your company heavily into Direct Marketing (email, snail mail etc)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. So top five direct marketing campaigns, top five PPC key phrases driving conversion or top five affiliates etc.

Analytics 115
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Six Good Reasons to Partner with a Competitor

Startup Professionals Musings

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.

Partner 120
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. If the company did both things, revenue was $12.

.Net 120