Affiliate, Direct Marketing and SEM

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Affiliate

Direct Marketing

SEM

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics

Metrics Analytics PPC Campaign

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. It is amazing how many websites don’t do this simple thing well.

Metrics

Metrics Analytics SEM Campaign

StartUpRoar

Standard Metrics Revisited: #3: Bounce Rate

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

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