Both Sides of the Table

AUGUST 3, 2009

Out is the “cocktail only&# Twiistup and in is the new format of a conference that should take its rightful place on the national technology calendar. We are a city unique in merging the world’s best content with digital media and technology expertise. Tags: SoCal Stuff LA SoCal startup technology.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Startup Professionals Musings

APRIL 9, 2010

Best of both creates a new market. Your competitor has strengths (maybe sales), and you have a different strength (maybe technology), appealing to overlapping segments. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. We have to do Search Engine Optimization.

.Net 120

.Net Campaign Channel Analytics 120

Startup Professionals Musings

JUNE 5, 2012

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Up-sell related products after the initial sale. Cross endorsement.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Up-sell related products after the initial sale. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Occam's Razor

JANUARY 28, 2013

Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. I expect that they'll have a beautiful brand experience, use fast-loading technology to do clever things, allow me to explore products, make smart recommendations. or 1345 hrs or 2200 hrs. They deliver delight. And so much more.

Web 165

Web Design Marketing Security 165

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. More technology. Let's go! Programmatic platforms are a panacea. to deliver display ads. Fewer guesses.

Analytics 60

Analytics Marketing Mobile Audience 60