Affiliate Distribution Non-Compete 
Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.
Startup Professionals Musings
FEBRUARY 15, 2021
It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.
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ConversionXL
FEBRUARY 3, 2022
It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The result? Webinars are cheap to run.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're going to use an affiliate program so our customers sell it for us.". you have to truly bare your soul if you want to compete on the transparency front. Making Oprah cry.
Startup Professionals Musings
AUGUST 1, 2014
It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.
Startup Professionals Musings
SEPTEMBER 21, 2015
Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. If these elements are not your core competency or “secret sauce,” why not negotiate a sharing partnership? It leads to referral agreements and affiliate marketing.
VC Cafe
SEPTEMBER 16, 2021
Note that most of the density in these landscapes is around ‘business model’ – ad revenue, marketplaces, memberships, affiliate. It’s very hard to scale a new platform and compete with Twitch in live streaming, Zoom in video calls, Youtube in video, etc. To understand the trends, follow the money.
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