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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. A strategic partnership, negotiated with a win-win attitude, can accomplish growth faster and cheaper than either could do alone. Capitalize on shared costs and common distribution.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. A strategic partnership, negotiated with a win-win attitude, can accomplish growth faster and cheaper than either could do alone. Capitalize on shared costs and common distribution.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Investors: Allen Morgan of Mayfield Fund, ff Asset Management, Bobby Yazdani, Nova Spivack of Lucid Ventures, Zelkova Ventures, Paige Craig, Tom McInerney, Michael Yavonditte of Quigo Technologies, Ofer Ronan. AppDynamics. Read more: TechCrunch.

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