Mobile Apps vs Mobile Web: Do You Have To Choose?
YoungUpstarts
APRIL 26, 2016
Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Does this mean retailers shouldn’t create native mobile apps? Absolutely not.
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