Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. In the mobile world many apps are downloaded but never used or perhaps only used for one day. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. 09769308&[link] loads/search.aspx&&HL=Downloads&CM=Navigation&CE=Resources. A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc).

Technical Review 93

Technical Review Analytics Web Software Review 93

YoungUpstarts

APRIL 26, 2016

Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Does this mean retailers shouldn’t create native mobile apps? Absolutely not.

Mobile 100

Mobile Web SEM Affiliate 100

Seeing Both Sides

FEBRUARY 25, 2016

Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Growth Managers utilize the data they have to answer some of the troubling “whys” that a company may have. For instance: Why are users dropping out of the sign up experience?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Growth Managers utilize the data they have to answer some of the troubling “whys” that a company may have. For instance: Why are users dropping out of the sign up experience?

Management 20

Management Analytics Technical Review Framework 20

OnlyOnce

APRIL 27, 2010

.   First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article.   The article should be about how “Four in Five” adopt.   Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

.   First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article.   The article should be about how “Four in Five” adopt.   Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48