Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through affiliate deals? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

APRIL 26, 2016

Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Does this mean retailers shouldn’t create native mobile apps?

Mobile 100

Mobile Web SEM Affiliate 100

Seeing Both Sides

FEBRUARY 25, 2016

Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Growth Managers utilize the data they have to answer some of the troubling “whys” that a company may have.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Growth Managers utilize the data they have to answer some of the troubling “whys” that a company may have.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48