Occam's Razor

MARCH 26, 2008

Here's a view that might apply for your ecommerce website. In our very first example of ecommerce website notice that the micro conversions are very different from the macro, they are just subservient, a little bit, to the macro. For blogs I have made an attempt at creating metrics to measure holistic success.

Analytics 122

Analytics Conversion RSS Metrics 122

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Hearpreneur

JANUARY 25, 2023

3- E-commerce Photo Credit: Carter Seuthe With the launch of 5G internet, I think eCommerce will boom in 2023. 15- Affiliate marketing Photo Credit: Camilo Atkinson Affiliate marketing and signing up for affiliate programs is one of the best passive income-generating businesses you can start in 2023.

Software Review 119

Software Review Technical Review Artificial Inteligence Entrepreneur 119

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Visit 2: Came from Affiliate Campaign click. Affiliate Campaign: Visits: 2 See how that works? The Problem: Unfortunately.

Analytics 123

Analytics Software Review Campaign Flash 123

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). our measurement strategies 2. success measures.

Analytics 119

Analytics Web Metrics Channel 119

YoungUpstarts

MAY 12, 2017

Also, there has been a huge surge in the use of ecommerce platforms lately. Using dashboard metrics, appointed officers within your organization would be able to identify opportunities likely to come up in the near future. Some even have facilities for third-party affiliates. Keeping to Schedule.

Startup 124

Startup Retention Cloud Affiliate 124

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. Tag your Bing campaigns.

Channel 162

Channel Analytics Campaign Conversion 162

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 29, 2012

Moneyball uses rigorous statistical data analysis in player selection and attempts to predict the value of the players by using metrics more granular then batting averages and RBIs. “ They measured every single thing ” by developing one massive database of key metrics. It’s not just baseball.

Design 100

Design Analytics Software Review Conversion 100

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. Not through data pukes.

Analytics 123

Analytics Conversion Affiliate Web 123

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Most ecommerce sites have them.

Analytics 97

Analytics Viral Web Mobile 97

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Here is a post with seven different strategies: Brand Measurement: Analytics & Metrics for Branding Campaigns.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Up and Running

MAY 23, 2016

There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing. Konstantinos says, “Since our market is online retailers, we approached our local eCommerce association and started interacting with the community. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 124

Metrics Web Non-Compete Analytics 124

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. For example, this ecommerce example image from Mailchimp shows that the links and image at the top of the page attract the most heat: . These specific objectives give the campaign clear direction and your team a target to aim for.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 130

Campaign Analytics Metrics Search 130

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. There are metrics to review. We work with like-minded partners who also want to help your businesses succeed by providing the best tools and content for the job.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. For ecommerce, this is based on transaction size, commission, and chances of the user returning. See Also: The Top 10 Tools for Tracking Your Web Metrics. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 5, 2020

Use the Bar format to represent the metrics. If you have more than one objective set up for each step of the funnel but want to use a combination of metrics, the next ideas are useful. Using conditional logic, the CASE function can create new dimensions and metrics. Create a calculated metric inside Google Data Studio.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

YoungUpstarts

MAY 24, 2019

It not only takes the guesswork out of the equation, but quickly assimilates best practices by utilizing advanced testing and core engagement metrics. Core Engagement Metrics. Once you select your core metric goals, machine learning will monitor and analyze incoming traffic. Advanced Testing. Marketing Extensions Inc.,

Artificial Inteligence 127

Artificial Inteligence Metrics Algorithm Analytics 127

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something).

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example. to your website. Paid search.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

JULY 26, 2010

For straight ecommerce websites the first picture is what you use every day. If you are a purely ecommerce business then you can go a bit deeper too. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. You would make different recommendations right? You betcha!

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 7, 2014

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. Pick hard metrics to designate as your key performance indicators.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

FEBRUARY 1, 2010

Drag the dimension you need (traffic sources, landing pages etc) and analyze the data by choosing the metrics that tell the end to end story. By inputs I mean metrics that help you understand (in line with your goals) how well the "top of the funnel" (usually acquisition) is working. Email marketing? Paid Search?

Customer 98

Customer Analytics Metrics Acquisition 98