Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

MAY 23, 2016

Broadly speaking, this action plan is going to be broken up into three sections: the testing plan, the execution plan, and the review section. And, the very last section— the review section — is really just a list of milestones you create that prompt you to review and revise your plan. Your forecast would have been for nothing.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

NOVEMBER 13, 2009

It is not a technical book, though it will make you technically dangerous. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good.

Analytics 123

Analytics Software Review Campaign Flash 123

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Every startup faces multiple choices and decisions when it comes to technology. Girls in Tech. Ad Serving Technology. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Analytics review â?? Seed Startups. Eventbrite.

Software Review 53

Software Review Technical Review Startup 53

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. There are metrics to review. MailChimp is always evolving to meet the needs and requirements of the market, law, technology, and subscriber preferences.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

AUGUST 12, 2013

And they did not have the technical horsepower to do Visitor-centric analysis. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Not every day, but at least do an operational review every two weeks and a strategic review (with recommendation for changes) every month.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Answer tech support emails for a day. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!).

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Reviews are important. Another idea.

Analytics 97

Analytics Viral Web Mobile 97

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Or just submit a lead and have you call them. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 21, 2014

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48