Seeing Both Sides

FEBRUARY 25, 2016

James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Silicon Valley 20

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom). WHEN REGEXP_MATCH (Default Channel Grouping, '(Paid Social|Paid Search|Display|Affiliates)') . Jeff Sauer’s report templates. Supermetrics. Sheets for Marketers.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? Action : When you create SEO and SEM campaigns ensure that your team has this data. Action : Do you need to revisit relationships with sites that are not sending you high quality traffic? You get the idea. #3: Sweet actionable information.

Metrics 121

Metrics Analytics PPC Campaign 121

marketingland.com

JULY 11, 2012

Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Four Responsive Email Layouts. Responsive Email. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email? Social Media |. Search Marketing |. Analytics |.

Email 49

Email Mobile SEO Search 49

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. That's a redirect that goes to amazon and contains my amazon affiliate id.

Analytics 60

Analytics Web Affiliate Metrics 60

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. How to listen to customers, and not just the loud.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 28, 2008

hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit. Drop me an email (startuplessonslearned-eric@sneakemail.com) if youre interested and Ill see what I can do. Can I go to one of them? wow, dead on.

Lean 68

Lean San Francisco Startup Continuous Deployment 68

OnlyOnce

APRIL 27, 2010

  And it’s time for the annual round of “email is dead” articles and blog posts.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! .   Flowers bloom.   Love is in the air. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  And it’s time for the annual round of “email is dead” articles and blog posts.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! .   Flowers bloom.   Love is in the air. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  And it’s time for the annual round of “email is dead” articles and blog posts.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! .   Flowers bloom.   Love is in the air. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48