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no, I don’t take affiliate commissions!). He lists 6 principles of social influence that I’d like to cover in a series of posts: authority, social proof, reciprocity, commitment / consistency, scarcity and liking. I decided not to be bothered by the cheesy title and to read it anyhow. You should, too. (no,
I was an early employee at PayPal and back in the 2000-2001 timeframe, and we ended up taking a fairly significant amount of strategic investment (tens of millions of $) from various banks in the US, Europe, and Asia. It doesn’t mean it can’t be done, but having say Google as an investor can make it tricky to work with say Apple.
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