Remove Affiliate Remove Founder Remove Lead Generation Remove Social Network
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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Twiistup 6 Highlights

Both Sides of the Table

LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). I think I could summarize the hour by saying, “don’t be a douche.”

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA was a leader in lead generation (LowerMyBills), comparison shopping (PriceGrabber, Shopzilla), social networking (MySpace … I know, I know – Facebook won – but it was still a big business). You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo. You don’t.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. 3) Raise capital.

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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

For a long time we did not have an affiliate program. We have recently launched an affiliate program after receiving a lot of requests to implement one. By making sure that the designers are happy, we are able to provide an overall better experience to our clients, which results in everyone being happy. It’s okay to reward people.