Affiliate Global Metrics PPC 
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?
Occam's Razor
DECEMBER 21, 2009
Affiliates. Why keep reporting the top ten keywords on you Executive Management Global KPI Dashboard? Metrics and Conversion and Data and Questions (look at that!) The main point is it would be hard to understand some of these macro factors in your data by looking just at a table in your web metrics tool of the top ten keywords!
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Occam's Razor
FEBRUARY 20, 2012
Even if you work in a multi-headed hydra called "global corporation." Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. But there are two prerequisites: 1. Sign up today!
ConversionXL
MARCH 20, 2015
Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? If you’re running a global testing program, consider using like behavioral markets (e.g. marketing drivers – email, affiliates, PPC etc. Nobody wants to see error messages.
marketingland.com
OCTOBER 8, 2012
Affiliate Marketing. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” or in the cases of metrics and analytics, to increase the positive metrics you want more of ? Analytics |.
Occam's Razor
FEBRUARY 9, 2015
. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.
Occam's Razor
JANUARY 7, 2014
An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Pick hard metrics to designate as your key performance indicators.
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