If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to use an affiliate program so our customers sell it for us.". Eventually I developed stories like the following, each tuned to a certain category of listener.
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