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However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. For example, if you suddenly notice hundreds of clicks from rural Idaho—and you sell beachwear—you can block that set of addresses. A reverse look-up of a questionable IP address can often help you determine if it’s likely click fraud.
You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., IMHO this is a key measure of the quality of your email list, and of the effectiveness and relevance of your message. Segmenting this metric is really powerful. More ideas here and here.
In Delaware, Idaho, Indiana, Iowa, Montana, Nebraska, South Dakota, Vermont and Wyoming, youre in the clear. Utah Utahs HB 43 introduced several significant changes , such as prohibiting fundraisers from falsely indicating that they are affiliated with a charitable organization. Then there is state legislation.
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