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Wired refers to these as “hordes of linked machines controlled by rogue software.” However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. For example, if you suddenly notice hundreds of clicks from rural Idaho—and you sell beachwear—you can block that set of addresses. Software can help. (
Code 501(c)(3), and the Federal Trade Commissions (FTC) Telemarketing Sales Rule (16 CFR Part 310). In Delaware, Idaho, Indiana, Iowa, Montana, Nebraska, South Dakota, Vermont and Wyoming, youre in the clear. Detailed guidance on customer duediligence. Then there is state legislation.
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