Remove Affiliate Remove Marketing Remove Metrics Remove Retention
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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What is employer branding and why is it important?

The Startup Magazine

An effective employer brand is like a series of promises to staff and customers; it should connect an organisation’s values, attitude to staff and wider policies and ethical standards, and be closely affiliated with the company’s visual brand. Look after your employees .

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. mobile purchasers).

Retention 126
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Metrics 105
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10 Reasons Why Every Startup Needs A CRM System

YoungUpstarts

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. To improve on business relationships, whether for a local or global market, startup businesses need to employ long term strategies, technologies and practices that manage client interactions from the onset.

Startup 124