ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 6- Email marketing.

Social Media 127

Social Media Entrepreneur Retention Finance 127

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Measuring viral adoption is obviously important. Retention / Churn. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through SEM? Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Marketing first. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48