Affiliate Marketing Strategic Investors 
Startup Professionals Musings
FEBRUARY 15, 2021
As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. As a result, we shared in capturing a new high-end market, without major new marketing or development.
Startup Professionals Musings
AUGUST 1, 2014
As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. As a result, we shared in capturing a new high-end market, without major new marketing or development.
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Both Sides of the Table
MAY 4, 2010
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. LivingSocial. Read more: TechCrunch.
View from Seed
JANUARY 11, 2017
A startup can benefit in various ways from having a strategic investor involved in their company, but there are plenty of drawbacks too, both commonly known and more subtle. On the flip side, simply taking strategic investor capital because it’s there or it’s easier or cheaper than other capital rarely works out well for startups.
Scalable Startup
FEBRUARY 10, 2012
or look for major large chunks of money from partnerships or strategic investors? I went to an affiliate marketing meetup recently (kind of by accident) and was knocked out of my chair by the size and sophistication of this world. It hasn’t decreased the need for innovation, salesmanship or marketing prowess.
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