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Surely not using horrible metrics like Page Views, right? To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. More delightful than lame metrics like Total Visits and Average Page Views/Visit and Total Time on Site etc., Let that sink in. Stunning, right?
The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. But for all this to happen, a really key point is to have a really good prospectus. A prospectus is what gets the initial interest from people. A prospectus is actually very easy to put together.
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