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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). , that took ten seconds. Nice ain't it? Not that hard. For one of my clients the insights were astounding.

Analytics 116
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Perhaps they’re enrolled in a formal affiliate program. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Perhaps they’re enrolled in a formal affiliate program. LTV is a complex, advanced metric. Image source ). Renewal rate.