The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing
YoungUpstarts
OCTOBER 12, 2012
It’s true that TV watchers tolerated (for a time) interruption advertising based on broad demographic data — but mining personal information from social media sites to target ads to consumers is high risk, low reward. Instead, you ask neighbors or friends — your peer network — what or whom they’re using. Why fight nature?
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