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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

This type of “affiliate” traffic might represent 20% of your overall traffic. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid. Build Non-Ad-Based Revenue. , MSN & AOL. You also need to develop an O&O (your own websites) strategy.

Video 339
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What is employer branding and why is it important?

The Startup Magazine

An effective employer brand is like a series of promises to staff and customers; it should connect an organisation’s values, attitude to staff and wider policies and ethical standards, and be closely affiliated with the company’s visual brand. Source: Pixabay. What leads to a poor employer brand?

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. And in five seconds I'll end up with a graph that looks like this: The above data is from Compete. No credit cards required to sign up!

Web 139
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots.

PPC 121
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Like Slack, Canva launched with two things in its favor: it was different from anything around at the time (a design platform for non-designers), and it had a freemium business model.

Retention 113
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions.

B2B 133
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

I love the depth of data now available in both tools for free (even if you use just the free part of Compete). All free from Compete. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Create a funnel for your cart / checkout / lead submission process.