Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 Why did the company have such a poor paid search strategy?

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 99

Marketing Affiliate Channel Software Review 99

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. Affiliate marketing As my blog audience grew I began to test a method of making money I was very interested in – affiliate marketing.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Source attributes : where do people come from (websites, campaigns, search engines etc etc). Remember this is not just a problem for web analytics but also for search engine Robots / Spiders. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JULY 1, 2008

Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages? It is not that hard, check out the Omniture report for the above url and bam (!),

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 23, 2022

Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth). And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. There should be one link: Search for Hotel or Make Reservation!

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

SEPTEMBER 24, 2012

I was very actively searching for the answer. I offered myself as an internet marketer (doing SEO, PPC and so on). We’re not actively marketing the product anymore, but it’s still on Clickbank and makes us money as affiliates pick it up. Take advantage of affiliate networks like Clickbank. How to choose?

Panama 124

Panama Africa Internet Email 124

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Is site search tracking turned on? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? PPC Keyword ID’s Visible on Landing Pages. Offline marketing, newsletters, social media, affiliate links, etc. Is it configured correctly?

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Especially people outside our analytics / search circle. CEO's.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. You're welcome. Technical Analytics Challenges. Mehdi Oudjida.

Analytics 132

Analytics Marketing Campaign Metrics 132

YoungUpstarts

NOVEMBER 6, 2019

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. Are you using the right search terms to garner attention organically? Raw Traffic. Current Customers. Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. You spend money on SEO and PPC. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Affiliates! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# Back to your beach towel website… does it rely entirely on search engine stats to bring in the visitors, or do you do additional marketing eg adwords, etc? Traffic was from organic search (primarily Google).

Design 51

Design Software Review Marketing Software Development 51

crowdSPRING Blog

MAY 1, 2013

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Affiliate Marketing. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Types of PPC Ads ( 4 ).

SEM 113

SEM SEO PPC Marketing 113

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? 3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. You get the idea. #3: Instantly useful!

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

YoungUpstarts

JULY 11, 2019

Affiliate Marketing. And Affiliate Marketing. One can do SEO, PPC, Email outreach, or can merely handle social media accounts of others and get paid for their time & knowledge. IT companies, or businesses in general, are always searching for competent individuals who can give a hand in their projects. Sponsored posts.

Affiliate 113

Affiliate Social Media PPC Advertising 113

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. There's a Paid Search micro-ecosystem you can download at the end of this post.) I can see that Pocket drives most repeat visits, and people are most curious (5% internal search rate).

Analytics 60

Analytics Customer Metrics eCommerce 60

Entrepreneurs-Journey.com by Yaro Starak

MAY 25, 2011

I specialize in selling digital information products both as an author and as an affiliate. Now back to the above statement – no money gets made until something gets sold, now this can refer to a product you have created, an affiliate product or even a service you sell or promote. but all in good time.

Product 97

Product PPC Marketing Affiliate 97

Women Entrepreneurs Can

JANUARY 7, 2025

Make Your Website Count A strong presence on search engines doesnt only increase brand awareness. Given that search engines want to point users to the very best sites, a focus on the user experience is vital too. It should also be noted that PPC display ads, content marketing, and social media all have something to offer.

PPC 40

PPC Affiliate Campaign Social Media 40

Brandanew

NOVEMBER 22, 2016

Affiliate marketing still counts. Since affiliates often use methods like organic search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC – Pay Per Click), content marketing and in some sense display advertising, it’s more likely to reach a greater audience.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Call Tracking & Google Adwords. Watch the video to see the case study. #

Analytics 116

Analytics Phoenix PPC Campaign 116

The Startup Magazine

JUNE 22, 2018

Generating traffic through search engines such as Google and Bing can be one of the most natural and effective ways to get traffic to your site. Whilst pay-per-click advertising (PPC) is highly effective at bringing in customers, it comes with a cost. Take your affiliate marketing in-house. How you generate traffic.

Affiliate 66

Affiliate PPC Revenue Finance 66

Occam's Razor

MAY 18, 2010

For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights. PS: Our business is in trouble because we are over-reliant on Search! Paid search. to your website.

Analytics 124

Analytics Web Acquisition Metrics 124

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 7, 2011

I cringe the most when I hear it from my clients that are spending money on PPC. If you are spending money on PPC, and not split testing the page you are sending visitors to, then you really are leaving money on the table. Billion dollars in affiliate sales that YOU don’t like long copy. And I see this time and time again.

Conversion 80

Conversion Sales PPC Internet 80

Entrepreneurs-Journey.com by Yaro Starak

MAY 21, 2010

In the Beginning… My interest in making money online started while in high school when I came across the term, affiliate marketing. I did manage to make a few sales, but unfortunately, my advertising costs were way higher than what I earned, so it was time for me to start searching for something else. The Online Grunt Work.

Affiliate 82

Affiliate PPC Internet Email 82

unbounce.com

DECEMBER 11, 2012

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Have you optimized your landing page to get a paid search quality score above 7? Search The Blog.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

DECEMBER 21, 2009

Affiliates. Search keywords. That best practice gives me this report for my search keywords. I need to analyze these keywords, search engines, landing pages, products sold, leads received, and so much more to figure out: 1. Another thing I am rather ecstatic about is the sheer diversity of the keywords in search queries.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. By Referring URLS (who is sending you traffic that might abandon at higher or lower rates).

Metrics 98

Metrics Analytics SEM Campaign 98

Women Entrepreneurs Can

FEBRUARY 2, 2021

PPC Campaigns. PPC advertising remains a great way to promote your business, particularly if you want to make the most of a restricted marketing budget. Search Engine Optimization. The majority of online experiences begin with a search engine, which means your webpages need to be ranking highly for related keywords and terms.

PPC 52

PPC Social Media Campaign SEO 52

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Collection of end-to-end Paid Search analysis reports. #11:

Analytics 142

Analytics Web Metrics DC 142