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Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.
A better approach would be to create a few videos (about your site’s mission, a separate video telling each vendor’s story, etc…) and post them to YouTube, Facebook, and other viral video sites. You want to facilitate word of mouth (aka viral) recommendations as much as possible. at 11:32 pm These tactics work.
Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Plan a bit of post-launch viral content.
It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Research by marketing professors Andreas Kaplan and Michael Haenlein suggests that in order for something to go viral, three basic criteria must be met; giving the right message to the right messengers in the right environment.
Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Landing Pages for PPC. PPC & Landing Pages. Landing Pages. Landing Page Examples.
Affiliate Marketing. Search Engine News, SEO & PPC Info. It’s Not WHAT You Need to Go Viral – It’s WHO. Social Media |. Search Marketing |. Display Advertising |. Analytics |. Email Marketing |. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column. Four Responsive Email Layouts.
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