Up and Running

MAY 3, 2021

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Additional user experience web vitals will be added to search in the coming months, and by focusing on site speed you can prepare to be on top of these new factors. Conversion rates.

Small Business 148

Small Business Caching Metrics Analytics 148

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 123

Analytics Software Review Campaign Flash 123

YoungUpstarts

JULY 11, 2019

Affiliate Marketing. And Affiliate Marketing. One can do SEO, PPC, Email outreach, or can merely handle social media accounts of others and get paid for their time & knowledge. Though one can easily start a blog for free, we would recommend paying a few bucks and breaking the barriers that come with the free versions.

Affiliate 113

Affiliate Social Media PPC Advertising 113

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. It is not possible to force people down that path!

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). A web-based tool to build, share, and sync UTM parameters. A web-based tool to define, manage, and enforce UTM naming conventions. Google’s URL Builder.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Affiliates! … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 24, 2012

It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. I offered myself as an internet marketer (doing SEO, PPC and so on). They all declined.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Coupon affiliates. "Social

Analytics 124

Analytics Web Acquisition Metrics 124

discuss.joelonsoftware.com

NOVEMBER 1, 2010

2- You could also look at setting up an affiliate marketing program. Find popular, relevant websites and see if you can get them interested in signing up for an affiliate program. There is also an industry of people who put up "independent" review sites and drive a lot of affiliate sales through PPC.

Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

AUGUST 11, 2015

We usually measure the outcome of our web strategy using things like conversion rates and revenue. The problem is not the capability in the web analytics tools we have. This is really poor because, in this case, over 35% of our traffic comes from Paid efforts (Email, Display, Social, Affiliates, etc.). We just did that above!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 121

Metrics Analytics PPC Campaign 121

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. Are you spending excessively on PPC (Pay Per Click)? 4 : Conversion rate by top five referring url's.

Analytics 115

Analytics Conversion PPC Metrics 115

Entrepreneurs-Journey.com by Yaro Starak

MAY 21, 2010

In the Beginning… My interest in making money online started while in high school when I came across the term, affiliate marketing. PPC or anything to do with network marketing/multi-level-marketing (MLM) was completely out of the question for me at this point. What DIDN’T Work For Me. The Online Grunt Work.

Affiliate 75

Affiliate PPC Internet Email 75

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Most companies hire a Web Analyst, Sr.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Too much data from our web analytics tools. It does not matter which report you look at. Products sold.

Analytics 94

Analytics Metrics Web Cloud 94

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. No affiliation to either #19 maxwell on 02.27.09 at 11:32 pm These tactics work. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

marketingland.com

JULY 11, 2012

Affiliate Marketing. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email?

Email 49

Email Mobile SEO Search 49

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. “Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people ? Search Engine News, SEO & PPC Info. Analytics |. Email Marketing |.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. Web Analytics. Perhaps you'll consider ordering my * new * book: Web Analytics 2.0. I think we have established that. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. marketing drivers – email, affiliates, PPC etc. So how did it go? pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. On the web we can infer a person's intent using their actual behavior.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 12, 2012

For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. For Affiliate Marketing traffic, landing page C resulted in a 39% increase in sign ups over landing page A and a 30% increase in sign ups over landing page B. Image source. Or does it?

Advertising 118

Advertising San Francisco Florida PPC 118