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Binpress is a discovery engine, and as such, they are using PPC and SEO campaigns, promoting through other coding marketplaces, and creating partnerships in order to drive traffic to the site. They also have an in-house affiliate program for coders and Internet marketers. - A marketable landing page.
They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage?
A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Those words will be more competitive to rank for.
Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. AfterDownload : Site wide advertising, either with widgets, banners or text line ads. VC Cafe: And how often do you update the PPC rates?
Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. AfterDownload : Site wide advertising, either with widgets, banners or text line ads. VC Cafe: And how often do you update the PPC rates?
Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. AfterDownload : Site wide advertising, either with widgets, banners or text line ads. VC Cafe: And how often do you update the PPC rates?
Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Landing Pages for PPC. PPC & Landing Pages. Landing Pages. Landing Page Examples.
An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." It just seems so good on paper and in our hearts. See what happens.
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