Version One Ventures

MAY 3, 2023

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. With the right product or service for the Indian market and strong execution, an “India for India” start-up can see incredible growth.

India 86

India LP Silicon Valley Vertical 86

ConversionXL

JANUARY 18, 2022

Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Get used to monitoring Twitter conversations around your vertical and try to engage with as many as you can.

Revenue 60

Revenue Channel Acquisition Campaign 60

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Get an extremely clear sense for what the right choice is in each case. Magnificent.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

DECEMBER 3, 2018

Funneling prospects to his website by using his author bio and in-answer links to promote his company, his investment fund, and other businesses he’s affiliated with. Target enough of these related keywords, and it’s possible to generate a steady stream of customers—we just need to separate the wheat from the chaff.

B2B 133

B2B Marketing SEO Search 133