Affiliate Product SEM Web 
Both Sides of the Table
APRIL 4, 2011
I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through affiliate deals? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile?
Startup Lessons Learned
SEPTEMBER 22, 2008
You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
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Occam's Razor
JANUARY 7, 2007
So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.
This is going to be BIG.
FEBRUARY 26, 2010
ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Now, all of that construction and destruction has moved online. Check out the highly entertaining front page video.)
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. Early evidence is good.
Up and Running
JULY 26, 2016
If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.
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