Remove Affiliate Remove Product Remove Strategic Investors
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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. If you want to run marketing campaigns you need to know who influences whom and in which product categories and geographies. If these software companies each build this authority algorithm in-house then they may become a product. AppDynamics.

IPO 236
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Big Revenues vs. little revenues

Scalable Startup

or look for major large chunks of money from partnerships or strategic investors? I went to an affiliate marketing meetup recently (kind of by accident) and was knocked out of my chair by the size and sophistication of this world. They were volume sales of standard product so caused no disruption to our processes.

Revenue 22
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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Ability to up-sell customers with related products. Bundling and product integration to create new solutions.

Partner 434
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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Ability to up-sell customers with related products. Bundling and product integration to create new solutions.