Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels. Not that hard.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Perhaps they’re enrolled in a formal affiliate program. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. Perhaps they’re enrolled in a formal affiliate program. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48