Remove Affiliate Remove Revenue Remove Silicon Valley Remove Viral
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. And production is where Hollywood beats Silicon Valley.

Video 339
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Neither would have achieved virality had customers not received something tangible for their efforts. Once you’ve established your ideal customer, you can better focus your growth hacker marketing efforts to improve revenue and ROI. One of these colleagues happened to be author and Silicon Valley venture capitalist Guy Kawasaki.

Retention 113
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

You may have heard that venture capitalists in Silicon Valley no longer read business plans. All startups, including non-profits, need revenue to thrive, such as such as from subscriptions, retail, online, licensing, or services. They want to see revenue to share in the return. Budget time and dollars for each.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc.

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The Ultimate Guide to Starting a Software Company

Up and Running

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

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Explained: The actual difference between growth hacking and marketing

The Next Web

On the other, it just sounds like one of those Silicon Valley buzz words that makes you want to puke every time you hear it (can anyone say “pivot”?). Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? What tools does a growth hacker use?

Marketing 165