Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

YoungUpstarts

APRIL 26, 2016

This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. In fact, across industries, the Web drives 2x the site traffic of apps according to a recent Morgan Stanley report.

Mobile 100

Mobile Web SEM Affiliate 100

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom). WHEN REGEXP_MATCH (Default Channel Grouping, '(Paid Social|Paid Search|Display|Affiliates)') . Jeff Sauer’s report templates. Supermetrics. Sheets for Marketers.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Seeing Both Sides

FEBRUARY 25, 2016

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? Action : When you create SEO and SEM campaigns ensure that your team has this data. Action : Do you need to revisit relationships with sites that are not sending you high quality traffic? You get the idea. #3: Sweet actionable information. Instantly useful!

Metrics 121

Metrics Analytics PPC Campaign 121

VC Adventure

FEBRUARY 5, 2013

Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 73

Sales Product Marketing SEM 73

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. By Referring URLS (who is sending you traffic that might abandon at higher or lower rates).

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. That's a redirect that goes to amazon and contains my amazon affiliate id.

Analytics 60

Analytics Web Affiliate Metrics 60

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. How to listen to customers, and not just the loud.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

DECEMBER 18, 2019

With the myriad of social media platforms, SEO/SEM activities , and ads that you can run online it can be tricky to tell which place is the right place for your business to show up, and it can be exhausting promoting in a million different ways. What this means for your brand is that people don’t want to be sold to in sneaky ways.

Curation 74

Curation Social Media SEM Audience 74

VC Adventure

FEBRUARY 5, 2013

Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 48

Sales Product Marketing SEM 48

marketingland.com

JULY 11, 2012

Affiliate Marketing. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. Social Media |. Search Marketing |. Display Advertising |. Analytics |. Email Marketing |. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Email Marketing Column.

Email 49

Email Mobile SEO Search 49

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc). It runs between $95 – $795. 2: Tags go last (customers come first :). 7: Redirects, be aware of them.

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Lessons Learned

SEPTEMBER 28, 2008

hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit. Labels: events , lean startup 5comments: Hitchens said. When will you be speaking? Can I go to one of them? September 28, 2008 6:13 PM Eric said.

Lean 68

Lean San Francisco Startup Continuous Deployment 68

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   You can’t, or at least shouldn’t, have one without the other. last year to 1.9B

Social Network 48

Social Network SEM B2C Social Media 48