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[Review] The Social Customer

YoungUpstarts

T = Tools, the myriad platforms and software needed. Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4 P = People and your relationships with them. O = Objectives, ie what your brand wants to do. S = Strategy, the stuff that the book teaches.

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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

In this article, I share how I’ve executed marketing and technical support for a virtual summit with 3–5k registered attendees. You want to leverage affiliate marketing in order to promote the event. My payment processor of choice is ThriveCart because it also serves as an affiliate management platform. Split-testing.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). On your website if your phone number is well hidden (like on most tech support websites, #$%@*&!),

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