Startup Professionals Musings
FEBRUARY 15, 2021
Affiliate marketing and link exchange agreements. Competitors can become strategic investors or merger candidates. Good strategic partnerships often lead to strategic investments, or great acquisition relationships. Simple referral fees can bring real growth.
View from Seed
JANUARY 11, 2017
A startup can benefit in various ways from having a strategic investor involved in their company, but there are plenty of drawbacks too, both commonly known and more subtle. On the flip side, simply taking strategic investor capital because it’s there or it’s easier or cheaper than other capital rarely works out well for startups.
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Startup Professionals Musings
AUGUST 1, 2014
Affiliate marketing and link exchange agreements. Competitors can become strategic investors or merger candidates. Good strategic partnerships often lead to strategic investments, or great acquisition relationships. Simple referral fees can bring real growth.
Both Sides of the Table
MAY 4, 2010
They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Investors: Allen Morgan of Mayfield Fund, ff Asset Management, Bobby Yazdani, Nova Spivack of Lucid Ventures, Zelkova Ventures, Paige Craig, Tom McInerney, Michael Yavonditte of Quigo Technologies, Ofer Ronan. Read more: TechCrunch.
Scalable Startup
FEBRUARY 10, 2012
or look for major large chunks of money from partnerships or strategic investors? I went to an affiliate marketing meetup recently (kind of by accident) and was knocked out of my chair by the size and sophistication of this world. Big Revenues vs. little revenues – a strategy question that startups often struggle with.
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