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5 Tips for Optimising Your Affiliate Marketing Strategy

The Startup Magazine

In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. Find the Right Affiliates. Establish a Robust Affiliate Network. Source: Pixabay.

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[Review] The Social Customer

YoungUpstarts

Social CRM is a philosophy and a business strategy that uses technology, work flow, business rules, and social information to talk with (not at) the customer in a transparent way, to make value for both parties. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates).

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” Tech Companies most certainly do take calls. Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. But this article missed the real trend.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Do you have a custom algorithm or other technology? Do you rely on affiliates? But there are some common elements too.

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The Value of Paying Down Technical Debt

OnlyOnce

The Value of Paying Down Technical Debt. Our Engineering team has a great term called Technical Debt, which is the accumulation of coding shortcuts and operational inefficiencies over the years in the name of getting product out the door faster that weighs on the company’s code base like debt weighs on a balance sheet.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. We're going to get reviews on blogs.". We're going to use an affiliate program so our customers sell it for us.". That's what we do: Bring the benefits of peer review to software development.