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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

All the teams were showing us what agile looked like, but this week several would remind us what focused and relentless really meant. This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. This team spoke with 10 more customers and potential channel partners.

Channel 235
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Startups, are not about executing a plan where the product, customers, channel are known. This post is part one.

Lean 308
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Case Study: Continuous deployment makes releases non-events

Startup Lessons Learned

My transition to Continuous Deployment Prior to adopting continuous deployment, I used to release software on a weekly schedule (come rain or shine) which I viewed as pretty agile, disciplined, and aggressive. Examples of things I monitor are the numbers of user activations, active users, and aggregate page hits to user galleries.

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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Go on an agile diet quickly. Labels: agile , customer development 15comments: Scott Shapiro said. Great post!

Customer 167
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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case. Expo SF (May.

Customer 156
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It's a startup, not a spreadsheet

Startup Lessons Learned

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. She knows the internal politics are tricky, but she’s navigated them well. So far, so good. Expo SF (May.