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Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The challenge I want to take on is to be specific in the recommendations make, and to share how we can be very nimble and agile. Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.)

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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case. Sorry about that.)

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Startup Resources

www.vccafe.com

Media Temple. Social Media Tracking/Marketing. analytics for social media and online. customer retention, churn reduction, lifetime value. social media and email marketing. Agile project management tool that enables real time collaboration. Email Integration. Domains.Co. Text Editor. Macromates. Name.com *.