Aggregator Algorithm Campaign 
ConversionXL
FEBRUARY 17, 2021
They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. The algorithm might also add “noise” by occasionally sending a random FLoC.).
ConversionXL
MARCH 20, 2019
Ultimately, a successful ABM campaign needs to solve three problems. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action. The aggregation of individual behavior at a company level was the critical innovation. Image source ).
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ConversionXL
NOVEMBER 15, 2018
You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. For example, a “10% off” coupon (delivered through a pop-up or email campaign) may generate 15% more sales than a current “$10 off a $100 purchase” coupon.
Both Sides of the Table
MARCH 12, 2016
But think of any product one needs to sell: cars during the buying season, politicians during elections, companies looking to clear out inventory or launch a new line, companies advertising for Christmas – many forms of advertisements rely on “immediacy” of a campaign. Authenticity / Endemic. Snapchat can do this in spades.
ConversionXL
MARCH 11, 2019
Text analytics uses an algorithm to convert text to numbers to perform a quantitative analysis. Sentiment analysis algorithms struggle with sarcasm and often are poor interpreters of meaning (for now, at least). These charts can help show the impact of marketing campaigns or product changes. Be careful, though.
Duct Tape Marketing
SEPTEMBER 1, 2017
Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? Typical tasks included looking at how well a campaign performed, what the costs were and returns on investment. Data: between historical assessment and predicting the future. A/B testing and Bandit testing.
Hearpreneur
SEPTEMBER 18, 2020
These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. CHICAGO MetricsR was created from an acronym based on the 6 Key Risk Indicators (KRIs) that we leverage to help CIOs and CISO tell their story in business terms. Thanks to Sara Miranda, The Good Camp ! #20-
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