Aggregator Algorithm PPC 
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You don't have to do attribution analysis for all your conversions in aggregate. It is not possible to force people down that path! But show the actual report. You do too.
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Occam's Razor
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Every search engine's SEO algorithm is unique. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) But for your PPC campaigns?
Occam's Razor
FEBRUARY 22, 2010
If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. 7 Basic Plots on Wikipedia ). Change of test method.
Occam's Razor
FEBRUARY 9, 2015
she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. You, see why the two numbers might not tie? million Unique Visitor.
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