Remove Aggregator Remove Analytics Remove B2B
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 119
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 132
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era. Essentially, the scenario is that there are flexible aggregators as. Microsoft Teams. Google Meet. Seller side platforms.

Germany 175
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The Role of Analytics

SVPG

One of the most significant changes in how we do product today is our use of analytics. Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly. When most people think of analytics they think of web analytics. That is but one type.

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Account-Based Marketing Software & Tools

ConversionXL

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. The analytics portal syncs with independent CRMs to wed engagement and sales data. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162
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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. How can brand analytics help? With effective brand analytics, you can gain back control of your brand and of your products.

eCommerce 127